You try to meet prospects at conferences, you visit your customers onsite, but are you missing something? Hosting your own customer summit offers better efficiency for your marketing budget and empowers you to offer something beyond software: community… and these customer-led best practices might just become your company’s differentiator. It may sound expensive or time-consuming, but in this session, you will learn how to lean into your company’s thought leadership to host your own summit that brings customers and prospects together in order to improve retention and outperform your current sales win rate. You’ll learn how to host a surprisingly affordable, industry-leading event that you can pull off with your own small team. Attendees will receive exclusive access to re-usable, summit-planning templates.